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For instance, consider a game like the infamous Game of War: Fire Age. Sure, you can sign up and build your army for free. But would you like more gold?
You can purchase some, for a price. Want to speed up the cooldown timers that dictate how quickly you can do just about anything in game?
Sometimes, players can spend shocking amounts of money on these games. How does this translate to social casinos? In pretty much the simplest way possible: you can buy virtual chips using your real money.
At social slot sites, players have two types of in-game purchases available. The first of these is to simply buy coins - the equivalent of in game credits that can be used to play free slots.
The second is tied into the purchase of coins - users are asked to buy bundles in order to unlock slots. These games can be locked by putting in a lot of man hours - hundreds at least.
The quick way to access the full suite of games is to simply buy enough coins ti unlock them. You might be wondering whether any of this actually works.
This is due to the fact that the vast majority of casual gaming players will spend little or no money over their lifetimes, while a very small percentage of players will drive the majority of revenues.
The benefits for these companies are two-fold. In markets like the United States, where there is a lack of regulated online gambling, a free-to-play casino can be the best legal way to earn some revenue off of slots, poker, or other resort-style gaming on the Internet.
It can also be used as something of a primer: get players interested in your free-to-play games, and then as online gaming continues to gain regulatory momentum in more states, you may have ready-made customers waiting for you — ones who are already familiar with your brand.
The majority of these games are locked until you reach a certain level. The front page features six games that are all accessible from the start.
All of the Jackpot games need to be unlocked, giving you something to aim for. Sombreros, tequila and maracas all appear, adding a nice atmosphere to this Mexican themed game.
Despicable Wolf — Based on the Little Red Riding Hood, this 6-reel slot features a paw meter, which will load with cash every time you land paws on the reels.
This social casino can be played via the mobile app only and sees you awarded 2, credits when you first enter.
The design shows a purple, starry backdrop. You can immediately claim your first hourly bonus of coins, while regular coin drops feature in the email system.
This social casino has an easy to follow progression — with a new game unlocking every time you level up. Quintuple 5x Win — The opening game is a classic 3-reel game featuring the traditional mix of sevens and bars.
Win when you land 3 in a row of either, or a combination of the two. Thrown into the mix are a series of multipliers, ranging through 2x to 5x.
Each of these multipliers also act as a wild and they can work together to create fantastic combination wins.
The red sevens backed with a horseshoe is your standout symbol, while the multipliers go much further in this game.
This time around, the win multiplier appears on an additional reel, and is applied every time you land a prize.
Look out for regular deals on offer, some awarding you free additional coins, while others offer you paid deals, usually with bonus coins being added.
Overall, Zynga Hit It Rich has an incredibly vibrant feel Zynga are one of the most experienced companies in social gaming, and evidently know how to attract your attention , with the action set in a lavish casino.
As you move through the levels, a great mix of games feature, including more themed titles. The golden-headed mustangs are stacked on all of the reels and act as the wild symbols, ensuring big winning opportunities.
The moment you enter Caesars Games you are immediately given a coin boost in excess of 25, coins to get you started. This online social casino is set against the backdrop of the night sky, with stars shining.
The golden menu bar just shouts money, matching the famous Caesars logo. Ancient Phoenix — This is a picturesque slot, with the standout symbol being a beautiful Geisha Girl, the slot having a distinctly Asian theme.
Wild Howl — This is a slot all about those creatures that come out in the moonlight, including rabbits, moose, owls and of course, wolves.
There are four jackpots to be landed in this game Mini, Minor, Major and Mega. Fill the reels with moons and the Mega Jackpot is yours. This will show you how to master the straightforward controls.
Interestingly, this social casino has a much wider range of instant play games, with eleven instant access games available at time of writing.
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You can now access the site. Are you sure you want to delete this message? Yes No. You are given different goals to achieve, each one harder and more time consuming than the last.
Each action you take will push you towards a goal that can lead to higher gaming capital. This comes in many forms, such as badges, trophies, accolades and achievements.
These can be earned by playing or by completing tasks, such as sharing the game or your results to your profile.
Gaming capital is one of the biggest differences between social casino games and traditional casinos. From a developer and psychological perspective, they do this to give you meaning; to justify all the time you spend playing or to gain an improved sense of self and to complete goals thus complete a sense of self.
Who are the biggest or most popular developers? And, what are the most popular casino games you can play? You can play slots and more slots.
You can play from your browser or on your tablet or phone using their app. Also developed by Playtika. Play slots and bingo with unique features such as power ups, collection items and achievements.
They have more than 5 million followers on Facebook. Slots and Wizard of Oz slots. You can see their casino games here. This is from IGT. They offer more than 70 different slots, as well as video poker, blackjack, roulette and more.
They have more than 7. They offer a large variety of games, too. You can play craps, slots, blackjack and roulette. They offer , free bonus chips, free spins, bonus games, jackpots and free daily games.
They have more than , followers and , users. There are many others. A search on Facebook or in the Apple or Android app store will reveal tons of game and app options.
Keep in mind many, if not most of these examples will apply to ALL social network games — not just casino. Thus, more people are open to sharing their results.
This covers a wide assortment of things. Often times — depending on the game — virtual goods can help you get farther in the game, or achieve a higher score.
This is sort of like a movie or TV show. A game can inject a product or brand into the game in some way. In-game product placements can cost hundreds of thousands of dollars depending on the placement and how popular how many users, activity, etc.
This often goes hand in hand with advertising. The developer creates the game, but leave it open for branding.
These are the most common monetization methods. However, sometimes a developer will try a unique way to make money.
Take Zynga, for example. But no more than 14 months later they decided to close both real money options because they struggled to convert free money players into real money players.
This is a challenge even online casinos and poker rooms struggle with today. We found an interesting interview at VegasSlotsOnline.
One of the interesting things she pointed out is that social gaming is more like shareware than traditional gambling. Yes, because gambling is regulated and shareware is not.
In a shareware game, anything goes. You can completely control the player experience. You can make their luck run in streaks.